Logo, wordmark, and monogram
Avatars for every platform
Banners and channel art
Instagram / Pinterest / print
Email signatures and newsletter banners
Favicons, app icons, touch icons
Per-page Open Graph cards
Palette, typography, and tagline
Deepest indigo-plum. Dark surfaces, app-icon + favicon base.
Plum. Gradient partner, cards, surface depth.
Pale rose. Wordmark + body text on dark surfaces.
Rose-gold gradient start (metallic sheen highlight).
Rose-gold gradient end. The mark, links, accents.
Deep maroon accent. Stamps, the mark on light surfaces.
Wordmark / Display
Poppins Light
The wordmark is set in Poppins Light caps with wide tracking (≈0.38em), supplied as vector outlines so it is pixel-identical everywhere.
Body / UI
Poppins
Geometric sans for headings, body copy, UI labels and captions. Weights: 300 / 400 / 500 / 600.
Tagline
You choose who you marry. Your family stays close.
Short variants: Selective. Verified. Indian matrimony. · Less than 1 in 4 applicants is accepted.
Things to do (and not do) with the logo
Do
- + Use the SVG wherever possible for crisp scaling.
- + Keep clear space around the logo — at least the height of the mark.
- + Use the rose-gold mark on plum / dark surfaces; the flat accent (#5C1F2A) mark on light surfaces.
- + Use the wordmark alone in tight horizontal contexts (email footer, narrow nav).
- + Set the wordmark and supporting text in Poppins.
Don't
- − Don't skew, rotate, distort, or re-knot the mark.
- − Don't recolour the mark outside the rose-gold / accent palette.
- − Don't place the rose-gold mark on a busy / low-contrast background.
- − Don't add extra drop shadows or outlines to the mark.
- − Don't use the word “dating” in any Matrimilan-branded copy.
Need something specific?
Custom sizes, vector source files, brand interview?
Email press@matrimilan.com or visit our full press kit.